ZOYCAR, has announced an exciting new phase of expansion with the opening of a subsidiary focused on the cosmetics and skincare industry. The move marks a bold step as the company diversifies its portfolio, leveraging its strong brand recognition to tap into the booming beauty and wellness market.

The new company, named SKINWELL, will be dedicated to producing a wide range of premium skincare, cosmetic, and personal care products. ZOYCAR’ s foray into this new market comes at a time when demand for high-quality, innovative beauty solutions is at an all-time high.

As the global beauty and skincare market continues to grow, SKINWELL launch comes at a time when consumers are becoming more focused on skincare and wellness, creating a lucrative opportunity for the company to make its mark.

ZOYCAR’s new venture into cosmetics and skincare is expected to further solidify the company’s position as a global lifestyle brand. SKINWELL products are available online in Turkish market, globally will be available online and in select retail stores starting in Q2 2025.